Sunday, 18 May 2014

Artist Research 'Palace Skateboard co. promo videos'

Palace is a British skate brand. They create high quality skate hardware and clothing, to promote the clothing they create skate edits. This what I am focusing on.
Palace produce some of the most interesting and individual skate edits in the world right now. They have a retro and quite nostalgic feel to there videos, a real throw back to the 90's skate scene. They achieve this effect by filming there edits on old VHS cameras and adding bizarre cut scenes of old found footage.  

A still from the Shawn Powers: welcome to
Palace skateboards. 














Theses edits have inspired me to create similar images. I will be applying similar effects to my own images e.g. the noise and distortion. I will be creating images similar to the palace logo above, using photoshop to fracture and disrupt the image making it look like a retro video.
I really like this type of photography and film I feel it adds so much atmosphere and depth to the piece instead of just being a clear image it ads another layer of intrigue. The ruff and ready feel of the VHS effect works so well for a skate edit as I feel thats how skate edits should be they shouldn't be perfect the should be imperfect and spontaneous not rehearsed and perfect.

 The small imperfections such as the random colour casts and the distortion that runs across the screen from time to time or even just the little flecks of dust that are present through out the video are what keeps it interesting and individual.

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